Building Better Business 2025

With Building Better Business 2025, you’ll receive a clear roadmap to enhance your company’s social and environmental value—without losing commercial strength. Discover how to achieve future-oriented growth and work towards B Corp or Economy for the Common Good (ECG) certification.

Why Join?

The City of Amsterdam is committed to leading the transition to a well-being economy by fostering businesses that create more than just financial value. Building Better Business (BBB) was co-developed to support this mission, helping mainstream businesses accelerate their social and environmental impact and prepare for certification.

BBB is a collaboration between Amsterdam Impact (the City of Amsterdam’s impact entrepreneurship initiative), B Lab Benelux, and Economy for the Common Good (ECG). 

By joining BBB, you will:

• Define and accelerate your organisation’s impact strategy.
• Join a community of like-minded businesses and share best practices.
• Access the (inter)national networks of Amsterdam Impact, B Lab, and ECG.
• Receive expert guidance and essential tools to pursue certification.
• Future-proof your business by attracting impact-driven talent, investment, and partnerships.

Choose Your Track

The BBB programme consists of two certification tracks: B Corp and ECG. Each track provides a structured approach to help businesses drive change and lay the foundation for certification. Choose the track that best aligns with your company’s goals.

“Business can be done differently. Every company has the potential to drive change within its sphere of influence. Both tracks guide companies toward sustainable and social transformation—because, as the saying goes, ‘all roads lead to Rome.’”

- Ellen Oetelmans, Programme Manager at Amsterdam Impact

Programme:

• B Corp Program: The B Corp Track offers businesses a structured pathway to initiate and advance their impact journey. Participants begin with an introduction to the B Impact Assessment (BIA) and progressively dive into the five impact pillars: Governance, Community, Customers, Environment, and Workers. Throughout the program, the B Lab Benelux team provides regular office hours to support companies in navigating their progress of measuring their impact on the BIA.

• ECG Program: This program offers companies the opportunity to link social impact to strategic choices and sustainable growth. Economy for the Common Good (ECG) works with the Good Balancer: a 360° sustainability management tool that provides insight into progress on key impact areas of the company and prepares for a Common Good Report.

Programme Costs: Free of Charge!

The City of Amsterdam fully covers the costs of the BBB programme and programme tracks. 

Participation Criteria

To join Building Better Business 2025, your company must:

• Be based in the Amsterdam Metropolitan Area and registered with the Chamber of Commerce.
• Be committed to formalising its social impact ambitions and transitioning to a sustainable business model.
• Ensure one or more senior management members attend the entire track and are in the position to lead the potential certification process afterward.

Sign up here for Building Better Business 2025! Still have questions? Join a Q&A session or get in touch with us.