Key facts and figures on Amsterdam’s food sector

The 1st EU capital to endorse the Plant Based Treaty

Amsterdam is the first EU capital to sign the global Plant Based Treaty, leading the way in the transition to a more plant-based diet alongside other international cities. The treaty focuses on combating the climate crisis through dietary changes. Beyond endorsement, Amsterdam aims to lead in plant-based foods, planning a 60% plant-based diet by 2030.

#1 Europe's biggest consumers of meat substitutes

In a region with a population of 2.5 million residents, individuals in the Netherlands rank among Europe's largest consumers of meat substitutes. Additionally, with a substantial influx of visitors reaching 20 million annually, the region serves as an ideal testing ground.

60% plant-based diet for residents by 2030

Local individuals and companies are dedicated to reimagining our relationship with food and pioneering new approaches to nourishment. Amsterdam is actively positioning itself as a frontrunner in the global transition towards plant-based foods. In 2021, the city revealed ambitious plans to incentivise residents to embrace a diet comprising at least 60% plant-based choices by 2030.

#4 in the top cities for vegan and vegetarian eateries

Happy Cow, a platform dedicated to vegetarian and vegan dining options, recently unveiled its Top 10 Vegan-Friendly Cities globally, with Amsterdam securing the fourth spot. The city is home to 645 eateries offering plant-based options, with 12% being fully vegan. Amsterdam also hosts 532 eateries with vegetarian options and 113 with both vegan and vegetarian offerings, illustrating its growing plant-based dining scene.

Cutting food waste by 50% by 2030

The municipality's Food Strategy (2023-2026) aims to improve access to healthy, sustainable food options in Amsterdam through collaboration with social organisations and educational institutions. Key actions include reducing food waste, promoting plant-based foods, and ensuring fair prices for locally sourced products. Efforts also focus on fostering food equity, promoting healthy eating, and supporting entrepreneurship in the food sector.

Top 5 in Europe for agritech

The Netherlands ranks in the top 5 in Europe for investments in agrifood tech, highlighting its global leadership in agrifood innovation. Moreover, the food ecosystem in the MRA has seen a surge in funding rounds recently, indicating growing investor interest and a promising landscape for innovation and entrepreneurship. The Randstad area has the highest number of FMCG sector employees among European metropolitan regions, driving its dynamic economy and making it a sought-after destination for businesses in this industry.

Amsterdam’s market share

With the Netherlands boasting a staggering 47,736 food companies, Amsterdam's 10,093 businesses hold a commanding 21% market share.

Hub for businesses and research institutes

Amsterdam has extensive wholesale markets and distribution networks. The city plays a significant role in the European food industry. Business hubs and accelerators include Food Union, GO!-NH, ImpactHub (Food Chain Accelerator), Kitchen Republic, Sparc Kitchen. 

The Dutch capital’s rich ecosystem includes prominent research institutes and innovation hubs such as VU, UvA, AMS, HvA, ROC Amsterdam, Amsterdam Science Park, and Amsterdam Green Campus. Collaborating closely with Wageningen University, a global leader in agrifood research, these institutions drive innovation and advancements in the food sector.

Read more about Amsterdam's protein transition