Best Dutch fashion brand stores in Amsterdam

Mr Marvis

Shop some of the city’s most stylish shorts, swim trunks, jeans, chinos and longs at this B Corp-certified Dutch menswear brand’s flagship store in the Museum District. Designed in Amsterdam and handmade in Portugal, MR MARVIS is known for considered details such as hidden pockets and partially elasticized waistbands for ‘the ultimate fit’. Other sustainable local brands that do contemporary casual menswear and are worth checking out include No Label and Wahts.

MR MARVIS | P.C. Hooftstraat 21, Oud-Zuid

Summum

Set in a lovely historic building with a loft-like look, this local label combines classic tailoring and sassy streetwear influences for that effortless Amsterdam cool-girl flair that is both fashion-forward and practical. Founded in 1998, the brand continues Jos and Jorien Wijkers’ vision of distinctive everyday fashion for contemporary women with style. Known for their signature prints, quality fabrics and well-fitting designs for ‘the typical Dutch body type’, you’ll find both trendy and timeless styles here, in sizes XS to XL. 

SUMMUM | Hartenstraat 6, Negen Straatjes (Nine Streets)

OGÉR

Established in 1990 by Oger Lusink as the first luxury men’s fashion boutique on Amsterdam’s most prestigious shopping street, the store has recently been renovated, but the founder’s passion for quality and craftsmanship remains. The store is a beautiful backdrop for quietly luxurious Italian brands such as Corneliani and Santoni and an extensive collection of own-label basics, suits, accessories, home fragrance, and more. Personal advisors are ready to serve everyone from aspiring grooms to famous footballers and picky private shoppers.  

OGER | P.C. Hooftstraat 79-81, Oud-Zuid

Fabienne Chapot

What launched in 2006 as a leather wear label, has evolved into a colourful B Corp-certified Amsterdam lifestyle brand that also stocks women’s footwear, apparel and accessories. From feminine floral pintuck blouses and cosy pink apple-print pullovers to leopard kitten heels and metallic blue cut-out heart belts, if it’s fun, functional and feminine, it’s probably a Fabienne Chapot piece (available in sizes XXS to XXL).

FABIENNECHAPOT | Hartenstraat 7, Negen Straatjes (Nine Streets)

WE Fashion

Nowadays, this popular fashion chain sells clothing, shoes, bags and other accessories across Western Europe but it all started in the Netherlands in 1962. The Kalverstraat store is Amsterdam’s largest, with accessibly priced, ‘of the moment’ fashion for men and women (available in sizes XS to XXXL) as well as children (ages 2 to 15), for work, school and play. The store also offers a personal shopping service (call 020-6263452 for an appointment). You’ll also find outposts in Noord, Zuid-Oost, Nieuw-West and Amstelveen.

WE FASHION | Kalverstraat 87, Centrum

Sissy-Boy

Hidden in the basement of the Magna Plaza shopping centre is a large outpost of this popular mid-range fashion and lifestyle brand, which has Dutch roots and a global outlook. With over 40 stores spread across the Benelux, Sissy-Boy (what’s in a name?) is a brand well worth discovering. Here, it’s all about making every day a little more special by embracing self-care, perfecting styling for your family and home, savouring the joys of food and drink, and so much more. Looking for an even more budget-friendly option? The Dutch chain-store C&A offers a wide range of affordable fashion for men, women and children, with stores in Centrum, Noord, West, De Pijp, Nieuw-West and Zuid-Oost.

SISSY-BOY | Nieuwezijds Voorburgwal 182, Centrum

Love Stories

Bored with only the ‘sporty spice’ or ‘tutu-romance’ options offered by the makers of traditional lingerie, former interior designer Marloes Hoedeman set out to design ‘lingerie as versatile as women are’. It’s all very feminine, playful, comfortable and a little sexy, but not overtly so.  Think silky mint-coloured triangle bralettes with delicate eyelash lace trims and matching tanga briefs and sequined magenta camisoles with feather trims. The collection also includes swimwear, loungewear, sleepwear and accessories. Looking for a more everyday option? Head to the lingerie chain store, Hunkemöller, which was also originally founded in the Netherlands and has outposts in Amsterdam Noord, Zuid, West, Nieuw-West, Oost, Centrum and De Pijp.

LOVE STORIES | Herengracht 298, Centrum

Denim city

Holding its own as a denim hub alongside cities like Los Angeles and Tokyo, Amsterdam is the birthplace of denim brands like Kings of Indigo, G-Star Raw, Denham the Jeanmaker, and Tenue de Nîmes, making it a hotspot for denim lovers. The city’s jeans makers come alive during events like the Amsterdam Denim Days every October. And, with the world’s first Jean School at the House of Denim (do visit the adjacent Denim City store), it’s clear that Amsterdam is the perfect place to pick up a new pair of jeans.

Stieglitz

Discover the brighter side of Dutch fashion at the quirky brand boutique of this vibrant Dutch women’s fashion name. According to Vogue, the label ‘dominates Amsterdam’s street style’ with, amongst other things, its ‘Stieg Flares’ (bold flared leggings). Most of Stien Stieglis’ designs are inspired by her world travels. The brand’s eclectic clothing is aimed at ‘idiosyncratic women’ who aren’t afraid of colour and bold hand-painted patterns. There’s also a maternity line.

STIEGLITZ | Wolvenstraat 23, Negen Straatjes (Nine Streets)

Suitsupply

This globally active men’s clothing brand was founded in Amsterdam by Fokke de Jong in 2000. His mission? To create stylish, well-fitting suits that won’t break the bank. Today, the brand continues to ensure their suits are as comfy as they are sharp. Plus, with fine Italian fabrics, high-quality stitching and finishes, they’re all about quality, too. If you’re after an affordable suit that will make you look and feel fantastic, Suitsupply’s got you covered. The collection also includes contemporary casualwear, special occasion wear, shoes and accessories.

SUITSUPPLY, Willemsparkweg 37-41, Zuid