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BBB | Economy for the Common Good track

The Economy for the Common Good (ECG) track is for companies who want to increase their positive impact and contribute to the Common Good: a good life for everyone on a healthy planet. At the heart of ECG is the idea that value-driven businesses are mindful of and committed to human dignity, solidarity, social justice, environmental sustainability, transparency, and co-determination. Adopting these core values makes your company future-proof and a frontrunner in the new economy.

This program offers companies the opportunity to link social impact to strategic choices and sustainable growth. Economy for the Common Good (ECG) works with the Good Balancer: a 360° sustainability management tool that provides insight into progress on key impact areas of the company and prepares for a Common Good Report.

What are the benefits of participation?

● Practical application of the four ECG values in your business operations.

● Alignment with CSRD and double materiality to determine relevance for your company.

● Strategic focus and growth opportunities for your company.

● Motivated employees and room for innovation.

● Strengthening of your professional network through collaboration with other impact-driven companies.

● Inspiration from case studies of experienced ECG companies.

● Increased credibility as a value-driven impact company towards customers and employees.

With more than 4,000 members in 35 countries, the ECG community is growing rapidly. You become part of a global network of like-minded businesses, municipalities, educational institutions, and non-profit organizations. After active participation in this program, your company will be ready for ECG certification. As part of the certification process, your Common Good Report will be audited by an external party.

Time investment

The ECG program prepares you for ECG certification. It starts with a kick-off on June 26, 2025, followed by three in-person sessions and two webinars. During these interactive sessions, you will be introduced to ECG principles and its relationship with CSRD, and determine your company’s focus and strategic relevance for creating more impact.

Building Better Business | The Economy for the Common Good Track

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Program

Thursday, June 26 | 14:00 - 17:00 | Kick-off ECGIntroduction to ECG and CSRDStrategic focus through double materiality assessment

Thursday, July 3 | 16:00 - 17:00 | WebinarCase study of a company applying ECG

Thursday, July 10 | 14:00 - 17:00 | Session 2: EcologyIntegrating sustainability into business operations, customer, and supplier relationships

Thursday, September 4 | 14:00 - 17:00 | Session 3: Humanity and SolidarityApplying values in business operations and stakeholder relationships

Thursday, September 11 | 16:00 - 17:00 | WebinarExperiences and tips from an ECG-certified company

Thursday, October 2 | 14:00 - 17:00 | Session 4: Transparency and DemocracyTransparency and employee participation within your organization

Using examples, knowledge sharing, and practical applications, you will work on increasing your impact based on the four values and your strategic focus. Throughout the program, you will use the Good Balancer to gain insight into your company’s impact and prepare for ECG certification.

Examples of ECG-certified companies

Baril Coatings (Netherlands) – Sustainable paint and coating systems.

Blade Made / Superuse Studios (Netherlands) – Circular design, repurposing wind turbine blades.

Elobau (International) – Sustainable technology for industry.

Afier Accountants (Netherlands) – SME accountants and advisory.

Crossmarx (Netherlands) – Custom web applications.

Soulbottles (Germany) – Plastic-free drinking bottles.

Vaude (International) – Sustainable outdoor clothing.

Sparda Bank München (Germany) – ECG-certified, environmentally friendly bank.

MYCB1 (Netherlands) – Health platform for chronic patients.

Sonnentor (Austria) – Organic herbs and spices.


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