Fintech company Swan opens new office in Amsterdam

Embedded banking platform reveals a strong demand in NL

Swan, a European fintech and innovation leader in embedded finance has just launched a new office in the Netherlands. As part of their European expansion, they have launched localised Dutch accounts which in the past weeks have seen three companies open hundreds of accounts on behalf of their customers. Swan’s Banking-as-a-Service (BaaS) platform is the easiest way for companies to embed banking features, and has proven a high demand for the platform. The launch allows Swan’s Dutch customers to issue NL IBANs and makes sure compliance, product, and legal are all localised.

Amsterdam as a strategic base

After a successful launch in Spain, Swan has set their sights on the Netherlands as a part of the hyper localisation strategy.

The fintech company anticipates doubling its workforce in the next couple of years, using its Amsterdam office as a major hub for its employees in the region. Marnix van Deursen, VP Benelux at Swan recalls numerous opportunities that the region offers, namely its super fast adoption of innovative financial solutions. “Besides accounting software, the local team will focus on expansion across more industries in the Netherlands like business expense software, HR SaaS software and property management.”

Fintech flourishing in Amsterdam

A historic financial hub and home to the world's first central bank and stock exchange, Amsterdam is now a leading force in fintech. Swan's CEO, Nicola Benady, emphasises the city's fast-growing fintech scene, where companies can leverage Swan's embedded banking services for quicker market entry. The Netherlands’ central location within Europe provides seamless access to a larger market, making Amsterdam a strategic base to further expand across the continent. 

Swan will find itself alongside other successful international companies setting up in the region, local startups-turned-unicorns like Adyen, Mollie, and bunq, all having gained global recognition. Amsterdam is a stand-out for its thriving fintech industry, driven by the city's dynamic tech community, entrepreneurial energy, and swift embrace of emerging technologies.

Read more about Amsterdam’s leadership in the fintech ecosystem