Amsterdam-based startup Crisp secures €35M with a mission to build a better food system

The mission is clear, and the funding makes it possible

Crisp, the Amsterdam based supermarket-app, has secured €35M in a series C funding round from new and existing investors. The company was launched in 2018 by Tom Peeters, Michiel Roodenburg and Eric Klaassen with the mission to deliver better food for the many, focusing on local, seasonal produce. With their ongoing growth and this round of funding, they can continue to ‘build a better food system’. The announcement follows a funding round that raised €75 million just over a year ago. 

Crisp allows country-wide customers to shop from over 900 small-scale suppliers, proving circularity, no waste, and responsible farming can have its place in the mass market. The company distinguishes itself by focusing on local and seasonal products instead of generic off-the-shelf items found in typical corner shops. They developed a specialised software and operations system dedicated to efficiently transporting these products from the farm to the fork, taking the shortest route possible.

First B Corp certified Supermarket

To further increase positive impact, Crisp is currently undergoing the rigorous auditing process to become B Corp certified with the aim of becoming completely carbon neutral by the end of 2023. If successful, they will become the first B Corp-certified supermarket in the Benelux region.

Crisp's steady growth and commitment to sustainability is a testament to the vibrancy of the Amsterdam startup ecosystem. The region proudly hosts numerous local startups that have evolved into unicorns, driven by the city's dynamic tech community, entrepreneurial spirit, and quick adoption of emerging tech platforms. In addition to its own growth, Crisp contributes to the region's success by actively supporting local small-scale suppliers and produce growers.

Read more about how Amsterdam is pioneering the sustainable food transition.