Amsterdam’s Source.ag expands to North America to scale food innovations

Dutch tech goes global

Amsterdam's reputation as a hub of agri-tech innovation continues to grow, with the Dutch AI solutions provider Source.ag announcing its expansion into North America to help farmers adapt to the climate crisis and enhance global food security. 

Source.ag’s mission is to empower growers to provide sufficient fruits and vegetables to people worldwide in a climate-resilient and resource-efficient manner. They have achieved this by developing specific AI software for growers, helping them start, run, and expand successful growing businesses globally.

By entering the North American market, Source.ag aims to support local growers by using their algorithms to simulate plant behaviour and optimise growing strategies. Leveraging millions of data points on climate, biology, and resources.

Growing better agri-tech solutions in Amsterdam

This expansion comes at a strategic time, as the North American greenhouse horticulture market is projected to grow by nearly 10% over the next five years. Source.ag’s AI solutions have already been implemented across major global fresh vegetable segments—tomatoes, peppers, and cucumbers. 

Their first product, Source Track, launched successfully, allowing growers to track, compare, and improve cultivation. The company's latest product, Source Irrigation Control, helps growers scale operations and manage irrigation more effectively, reducing the need for manual intervention.

The startup's expansion into North America highlights Amsterdam's strong agricultural technology ecosystem, reinforcing the city's appeal for international companies looking to scale and innovate in the food industry. Source.ag joins other enterprises, like Growy who are working to transform the food-tech scene in Amsterdam - collectively enhancing the region's status as an ag-tech hub. 

Learn more about the food sector in Amsterdam