Guess Jeans: The next 40 years of denim expositie in Amsterdam

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The exhibition ��GUESS JEANS, The Next 40 Years of Denim,” is coming to Amsterdam. The exhibition focuses on the transformation of the denim industry and will be on display at art center Looiersgracht 60. The free event will take place from May 22-24, 2024. Visitors can discover the latest sustainable technologies such as GUESS AIRWASH™, as well as the history and future of denim.

Guess Jeans: The next 40 years of denim expositie in Amsterdam

Location

Looiersgracht 60

1016 VT Amsterdam

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The next 40 years of denim

Be among the first to discover the latest sustainable technologies, including the revolutionary GUESS AIRWASH™. This breakthrough innovation redefines denim production by offering a sustainable alternative to traditional stone washing, reducing water and energy consumption without compromising on style.

Delve into denim's rich history and explore its future trajectory with GUESS JEANS. From its founding in 1981 to its current reinvention under the leadership of Nicolai Marciano, GUESS JEANS reconnects with the brand's essence and embraces contemporary values and vision. Don't miss this opportunity to immerse yourself in the culture and innovation behind one of America's iconic fashion institutions.